A local cycling team approached us about creating a custom beer label to aid their fundraising efforts for The MS Society of Canada. Since we always design fresh labels for our beers, it was a no-brainer for our team to fulfill their request when canning their fundraising beers.
Here are the results
We do all our canning and labelling at the brewery, so they stopped by to see the magic happen. It has been a pleasure getting to know the team and seeing how something as simple as a label can excite the community and encourage their support.
The team placed a large order and all chipped in to not only pick up the beer but also distribute it locally as part of their grassroots efforts to raise money for the MS Bike Tour.
About The MS Society of Canada
The MS Society of Canada is a non-profit organization dedicated to supporting individuals affected by multiple sclerosis (MS), as well as funding research into the disease. With a focus on providing a wide range of programs and services to those living with MS, the society strives to enhance their quality of life and raise awareness about the impact of the disease on individuals, families, and communities.
Multiple Sclerosis in Canada
MS, short for multiple sclerosis, is a chronic autoimmune disease that affects the central nervous system. It damages the protective covering of nerve fibers, causing a range of symptoms that can vary greatly from person to person, including numbness or tingling in the limbs, vision problems, muscle weakness, and difficulty with coordination and balance. MS is the most common neurological disease affecting young adults in Canada, with an estimated 77,000 Canadians living with the disease. While there is currently no cure for MS, advancements in research and treatments have greatly improved the outlook for those living with the disease, and the MS Society of Canada plays a vital role in supporting these efforts.
The MS Bike Tour, Leduc to Camrose
The MS Bike Tour is an annual fundraising event organized by the MS Society of Canada that takes place in Alberta, and it provides an opportunity for people to come together and support a great cause while enjoying a scenic bike ride through the beautiful countryside. The event attracts people of all ages and fitness levels, with support along the route, and no pressure to complete the whole course. The goal is always awareness, fundraising, and fun.
“For 34 years MS Bike - Leduc to Camrose has brought together thousands as the largest MS Bike event in Canada. Since its inception in 1990, this tour has grown from a small 100-person event, raising $56,000, to an event typically hosting nearly 2,000 riders, supported by almost 500 volunteers and raising over $2,000,000 annually!”
In addition to the fun and camaraderie of the ride itself, the MS Bike Tour is an important fundraising event that helps to raise funds for MS research and support services for people living with MS. It's an event that truly embodies the spirit of community and making a difference, and it's no wonder that it continues to be a beloved annual tradition in Alberta.
Learn more about the MS Bike Tour
Team selling the cans are only selling through their Instagram during fundraising months leading up to the MS Bike Tour. You cannot purchase these from SYC Brewing.